This logo attracted a lot of negative reception, with people particularly ridiculing the wordmark and the new color, while the updated Clyde icon was met with a more positive reception, mainly for symmetrical design. The "blurple" color was also changed to #5865F2 from the original #7289DA for a more "playful" look furthermore, to reflect the switch from gaming to a general purpose social network, Discord introduced "Imagine a Place" as its new strapline. For a time, it and associated branding elements were also used on the Google Play Store, although it has since been reverted to the former branding.Ĭlyde was slightly redesigned in order to make it horizontally symmetrical (since the former logo is not), as well to release it from the bubble it was previously inserted in to make it easier to apply on new mediums. trademarked this logo and font in 2020 and had rolled them out on beta versions of the app the following year. Before the official announcement, Discord Inc. On May 13, 2021, Discord officially announced its new logo on its 6th birthday livestream.
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